Hang Ten

Hang Ten
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    In 1960, surfer Duke Boyd and seamstress Doris Boeck created the first-ever boardshort capable of withstanding the rigors of surfing. They were an instant success with surfers along the California coastline. 
The Hang Ten label was introduced to the consumer market with two golden feet embroidered to the bottom of the trunks. The symbol stands for the best move in surfing – to hang ten toes over the nose of a surfboard. America's beach and surfwear industry was borne. Hang Ten was the first brand to go from surf to a full lifestyle brand. Consumers identify Hang Ten as cool, California
, authentic garments.

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