Guess Watches

Guess Watches
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Guess is known for its sexy jeans - and its equally sexy advertising campaigns. Established in 1980, Guess is a family business headed up by Paul and Maurice Marciano, who share titles as joint Chairmen and CEOs of the company. Paul is the brains behind the company's iconic advertising, which takes its stylistic cues from the archetypal '50s sex-kitten actresses including Brigitte Bardot. He's picked up Clio and Design and Art Directors awards for his campaigns - which are often shot by Ellen Von Unwerth - and has established the Guess Girl as a symbol of American pop culture. Iconic models, actresses and all-round sex-bombs, includin Eva Herzigova, Laetitia Casta, Drew Barrymore, Anna Nicole Smith and, in 2005, Paris Hilton, have pouted and preened on Californian beaches for Guess.

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