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The Chronicles of Bench tells stories from key moments along the brand's timeline. The twist is that the stories are ridiculous, and clearly untrue. This is a nod to the fact that so many fashion brands claim to be the most authentic, when in reality these claims are exaggerated at best. In the world of fashion everyone is trying to out-pose everyone else. Bench are prepared to have a little fun and make a feature of it, highlighting the brand's core function, making real clothes for real people.

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Ibn Battuta Mall » Fashion, General

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